1. Prepare the Dough

• In a large mixing bowl, combine the flour, sugar, yeast, and salt. Mix well.
• In another bowl, whisk together the warm milk, melted butter, egg, and vanilla extract.
• Pour the wet ingredients into the dry mixture and mix until a soft dough forms.
• Transfer the dough to a floured surface and knead for 5-7 minutes until smooth and elastic.
• Place the dough in a greased bowl, cover with a towel, and let it rise in a warm spot for 1 hour, or until doubled in size.

2. Prepare the Filling

• In a bowl, beat the cream cheese, sugar, and vanilla extract until smooth and creamy.

3. Roll Out the Dough

• Once risen, roll the dough into a rectangle about ¼ inch thick on a floured surface.
• Spread the cream cheese filling evenly over the dough, leaving a small border around the edges.
• Spoon the strawberry jam over the filling and gently swirl it with a butter knife or spatula.

4. Shape the Rolls

• Starting from a long edge, tightly roll up the dough into a log. Pinch the seam to seal.
• Slice the log into 12 equal pieces using a sharp knife.

5. Second Rise

• Arrange the rolls in a greased 9×13-inch baking dish, cover, and let them rise for 30 minutes.

6. Bake the Rolls

• Preheat the oven to 350°F (175°C).
• Bake the rolls for 25-30 minutes, or until golden brown.

7. Make the Glaze

• While the rolls bake, whisk together the cream cheese, powdered sugar, milk, and vanilla extract until smooth.

8. Glaze and Garnish

• Allow the baked rolls to cool slightly. Drizzle them with the cream cheese glaze.
• Garnish with sliced fresh strawberries before serving.