Step 1: Prepare the Dough

1. Activate the Yeast
   In a small bowl, combine the lukewarm milk and active dry yeast. Stir gently and let it sit for 5–10 minutes until the mixture turns foamy. This step ensures the yeast is alive and ready to help your dough rise.
2. Mix the Dough Ingredients
   In a large mixing bowl, combine flour, granulated sugar, and salt. Create a well in the center and pour in the yeast mixture, softened butter, egg, and vanilla extract. Stir everything together until a shaggy dough forms.
3. Knead the Dough
   Transfer the dough to a lightly floured surface. Knead for 8–10 minutes, until the dough becomes smooth and elastic. If it’s too sticky, sprinkle in a little extra flour, but avoid over-flouring—it should stay soft.
4. First Rise
   Shape the dough into a ball and place it in a greased bowl. Cover it with a clean towel or plastic wrap and set it in a warm place. Let it rise for about 1 to 1.5 hours, or until it has doubled in size.

Step 2: Make the Cheesecake Filling

1. In a medium bowl, beat the softened cream cheese until smooth.
2. Add the sugar, vanilla extract, flour, and sour cream (or yogurt). Mix until well blended. Set aside for later assembly.

Step 3: Prepare the Cinnamon Sugar Filling

1. Mix brown sugar, cinnamon, and salt in a small bowl.
2. Soften the butter until it’s spreadable but not melted. This will make it easier to apply to the dough without tearing it.

Step 4: Assemble the Rolls

1. Roll Out the Dough
   After the first rise, punch the dough down to release air bubbles. Roll it out on a floured surface into a rectangle roughly 16×12 inches.
2. Layer the Fillings
   Spread the softened butter evenly over the dough, leaving a half-inch border. Then, spread the cheesecake mixture on top, followed by a generous sprinkling of the cinnamon sugar blend.
3. Roll and Slice
   Starting from the long side, tightly roll the dough into a log. Pinch the seam to seal it. Slice the roll into 12 equal pieces using a sharp knife or unflavored dental floss.
4. Second Rise
   Place the rolls in a greased 9×13 inch baking dish, spacing them slightly apart. Cover and let them rise for another 30–45 minutes, until puffy and nearly touching.

Step 5: Bake the Rolls

1. Preheat your oven to 350°F (175°C).
2. Once the rolls have risen, bake them for 25–30 minutes, until golden on top and cooked through. If the tops brown too quickly, loosely cover the pan with foil.
3. Let the rolls cool slightly before icing.

Step 6: Make the Icing

1. Beat the cream cheese, powdered sugar, vanilla, and salt until smooth.
2. Add milk a little at a time to reach your desired consistency—thick enough to spread or thin enough to drizzle.
3. Spread or drizzle the icing over the warm rolls.

Step 7: Add the Strawberry Topping

1. Thinly slice the strawberries and toss with a bit of sugar if you like them sweeter.
2. Arrange the strawberries on top of the rolls just before serving. This gives a fresh, juicy finish to each bite.